About Us

We are a team of consultants with over a decade of experience helping financial services professionals grow, position, and future-proof their businesses. From advanced investment portfolio construction to full-funnel lead generation, our solutions are built to deliver measurable success.

Our Consulting Services

  • Our analytics specialists help you track, measure, and optimise performance through structured data interpretation and reporting frameworks.

    • KPI development and custom dashboards

    • Operational benchmarking across roles and business units

    • Profitability analysis and service line review

    • Retention, conversion, and client journey insights

    Our team turns your business data into actionable strategy, removing guesswork and sharpening decision-making.

  • From workflow improvements to scalable growth strategies, we advise financial services businesses on how to run more efficiently, profitably, and sustainably.

    • Offer Structuring & Client Value Proposition: We help you refine your services into compelling, market-ready packages that clearly communicate value.

    • Process Automation & CRM Strategy: Streamline client onboarding, compliance documentation, and service delivery.

    • Practice Growth Strategy: Whether you’re a solo adviser or a multi-office practice, we tailor advice for operational scale and adviser productivity.

    • Conversion Consulting: We map out your sales process, optimise client meetings, and help you close more business with less effort.

  • We work closely with management teams to enhance their leadership capability, communication impact, and decision-making agility.

    • Advanced training programs for people leaders and aspiring managers

    • Coaching on team engagement, delegation, and execution

    • Leadership frameworks for clarity, confidence, and accountability

    • Change leadership support for growing and transforming teams

    Whether you're scaling up or repositioning, our team empowers your managers to lead at the next level.

  • Our investment team applies a systematic, research-driven approach to portfolio design, ideal for advisers and dealer groups seeking robust, compliant, and high-performing investment strategies for client portfolios.

    • Systematic Investment Models: Momentum-based strategies that capitalize on price trends and relative strength to identify outperforming securities.

    • Dynamic Allocation: Adaptive portfolio management aimed at maximizing alpha while controlling downside risk.

    • Top-Down and Bottom-Up Analysis: We combine macroeconomic insight with deep financial modelling (P/E ratios, earnings growth, free cash flow, etc.) to construct diversified, risk-adjusted portfolios.

    • Custom Mandates: We partner with advisers to design portfolios aligned to client goals, risk profiles, and ESG preferences.

  • Our experienced consultants deliver sales enablement programs that reflect the realities of advice-based, trust-led industries.

    • Structured sales process design tailored to financial services

    • Scripts and frameworks for ethical persuasion and conversion

    • Objection handling, value articulation, and closing strategies

    • Referral-based growth and lead-to-appointment optimisation

    We support your team in building authentic, confident sales habits that convert with integrity and consistency.

  • We help financial planners, mortgage brokers, insurance advisers, and conveyancers consistently attract and convert the right clients through smart, compliant, and cost-effective lead generation systems.

    • Digital Funnel Design: Targeted landing pages and quiz funnels tailored to advice businesses.

    • Paid Media Campaigns: High-converting ads across Facebook, Google, and LinkedIn, designed specifically for regulated professionals.

    • CRM Integration & Nurture: Lead capture and automated follow-up that boosts appointment rates and compliance record-keeping.

    • Qualified Leads, Not Just Clicks: Our system focuses on pre-screened, high-quality leads that align with your client value proposition.

  • Your digital presence should reflect the professionalism and trustworthiness of your advice. We manage your social channels to increase visibility, build credibility, and generate client engagement.

    • Content Strategy & Creation: Educational, compliant, and visually appealing content tailored for financial services audiences.

    • Platform Management: End-to-end management of LinkedIn, Instagram, Facebook, and other platforms, including comment moderation and community building.

    • Lead Magnet Promotion: We amplify your calculators, whitepapers, webinars, or superannuation reviews to boost inbound interest.

    • Analytics & Optimisation: Monthly reporting and ongoing refinements to ensure your content drives growth, not just likes.

Ready to Grow?

Whether you're an adviser looking to attract more ideal clients, a broker seeking better systems, or a firm wanting to elevate your investment offering,, GBX Professional Services has the strategy, structure, and execution to help you succeed.